Thursday, September 24, 2009

ABSO-FUCKIN-LUTely...No Uniformity Makes The DIFFERENCE

ABSOLUT VODKA is introducing, In An ABSOLUT World, There Are No Labels, an initiative where ABSOLUT wants to challenge labels and prejudice to make the world more diverse, vibrant and respectful, and introduces a naked bottle – with no label, but with a lot of attitude. Herb is all about promoting difference and nudity.